Marshall Field's Can Come Back!


Chicago Shareholders Confront Lundgren about Marshall Field's at Annual Meeting See our blog The Second Annual Looptopia 2008 on State Street: Those Wearing "Forever Marshall Field's" Pin-on Buttons Outnumber Those Carrying Macy's Bags 7 to 1 (CHICAGO, May 5, 2008) This past Friday and Saturday, Chicago held its second annual Looptopia. A dusk-'til-dawn all-nighter comparable to Paris' and other European cities' "White Night", hundreds of thousands—especially "the younger crowd"—flooded the Loop for a uniquely Chicago cultural experience. Macy's stayed open until Midnight. And for more than six hours beginning at 5:00 pm, FieldsFansChicago.org greeted "Looptopians" under the Great Marshall Field Clock at State and Washington. Despite Macy's claims that their store is more appealing to young customers than Field's, the response to FieldsFansChicago.org during Looptopia demonstrated quite the ooposite. Attendees reacted with great enthusiasm as they snapped up almost 2,000 "Forever Marshall Field's" pin-on buttons and almost as many leaflets explaining why Chicago's Marshall Field's must return. And Field's supporters wore buttons on State Street in the greatest numbers yet. FieldsFansChicago.org counted over seven times more people wearing "Forever Marshall Field's" pin-on buttons than those carrying Macy's shopping bags! The overwhelming reaction from Chicago's young adults? Clearly they want their Marshall Field's! (Not Macy's!)
– E-newsletter – Field's Fans' Blog: Read & Write to it now! – Leaflets, Flyers, Etc. – Free Pin-on Buttons! – darrid.com: See Why Field's was Better! – Shopping Guide – About This Site...		Marshall Field's: More Than A Name For over 150 years, Marshall Field’s defined Chicago as an international city. More than just a department store and major tourist destination, Field’s set the standards for world-class quality in service, fashion, merchandise, food and culture. The world recognizes Marshall Field’s–once Chicago’s number three destination–as synonymous with Chicago at its very best. In 2006, Macy’s took away our beloved Marshall Field’s and made it one of over 800 Macy’s. Macy’s is no Marshall Field’s! Our group is working hard to restore this icon’s distinctively Chicago quality, service and culture, as well as the name “Marshall Field’s.” Simply putting a “Marshall Field’s” sign on a “Macy’s quality” store won’t do. Marshall Field’s Can Be Brought Back! While Macy’s has disregarded tens of thousands of petition signatures and letters in support of Field’s, it is starting to listen to a sustained reduction in sales at former Field’s stores. We urge you to send a message to Macy’s that Marshall Field’s must be brought back. The best way to do this is not to shop at Macy’s until Field’s is revived. Macy’s must come to understand that former Field’s stores are only of maximum value when they are operated as Marshall Field’s in quality, service & name. Every dollar you spend at Macy’s—and Bloomingdale’s—is a vote against bringing back Marshall Field’s. Every dollar you spend at Carson’s, Crate & Barrel, Garrett Popcorn, Nordstom’s, Von Maur, Sears, Fannie May or any other store sends a mes- sage to Macy’s that it must bring back Marshall Field’s. We want Field’s! Please urge your family and friends to help bring Back Field’s—Boycott Macy's.
To the hundreds and hundreds of former Marshall Field's employees in Minneapolis who have lost their jobs [ in early February ]… *Thanks for all the great memories. For years you helped to bring us a wonderful shopping experience at Marshall Field's. We will never forget the great store that you helped build.* *Please leave your memories on on our blog. We'd love to hear from you.* — Gail, Feb. 7, 2008 ONWARD! THE BOYCOTT IS WORKING FieldsFansChicago.org organizers steadfastly maintain, "As we continue our grassroots efforts to bring back Marshall Field's in all its glory, it is good to keep in mind that in corporate America, anything can happen. After seven years as part of Daimler, Chrysler is again an independent American auto company. 'AT&T Wireless' became 'Cingular' only to reverse course back to 'AT&T'. Great brands, like the Ford Taurus, can be resurrected after much consumer demand. And CEOs can admit they've lost touch with giving their customers what they really want, as the CEO of Starbuck's recently did. With the widespread perception that the conversion from Marshall Field's to Macy's is a huge corporate blunder, we look unflinchingly to the future and keep emphasizing that although Field's is gone for now, it can indeed come back--just as Coke did when consumers rejected New Coke. It is only a matter of time until those visionary business and civic leaders with the needed clout come forward to do what needs to be done.	100,000+ MARKING TWO SPECIAL MILESTONES IN THE MOVEMENT TO BRING BACK CHICAGO'S MARSHALL FIELDS Over 109,000 Leaflets Distributed on State Street & elsewhere Over 102,000 Buttons & Lapel Stickers distributed world-wide. (CHICAGO--Updated April 25, 2008) The dedicated efforts of supporters of the restoration of Marshall Field's in quality, service and merchandise, as well as name, have recently reached significant milestones. Since Autumn 2006, over 109,000 leaflets detailing how Marshall Field's can be brought back have been distributed, many in front of the store that was the site of the historic Marshall Field and Company State Street flagship. Detailing how Field's can come back and how consumers can stand up for what they want, the leaflets have made a major impact in our grassroots effort. Moreover, since Summer 2006, over 102,000 lapel stickers and pin-on buttons declaring support for the return of Chicago's iconic department store have been distributed world-wide. With slogans such as "Forever Marshall Field's", "I WANT MY Marshall Field's" and "Keep it Marshall Field's", the buttons and lapel stickers have helped to keep the importance of the return of Field's in the public consciousness. In addition, thousands of bumper stickers and hundreds of T-shirts proudly supporting the return of Field's have also been distributed. FieldsFansChicago.org continues its quest into spring and summer 2008 with new activities, initiatives and campaigns to help bring back Chicago's Marshall Field's better than ever. Believe: Field's can come back! Help it return! THREE WAYS TO GET STARTED Spread the word — Download, print and distribute leaflets. Show your loyalty to Marshall Field's — Wear one of our pin-on Buttons. Stay in touch about upcoming activities and rallies where you can help bring back Field's — Sign up for our email newsletter.
Revision of 05.5.2008 Email the webmaster at webmaster@fieldsfanschicago.org This site is NOT affiliated in any way with Marshall Field's, Macy's, Macy's, Inc., its subsidiaries, or keepitfields.org. Clock image ©2006 D. Staub via CreativeCommons.org Some photos ©2007 Timothy State ©2006, 2007, 2008 All Rights Reserved.