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Marshall Field's:
More Than A Name


For over 150 years, Marshall Field’s defined Chicago as an international city. More than just a department store and major tourist destination, Field’s set the standards for world-class quality in service, fashion, merchandise, food and culture. The world recognizes Marshall Field’s–once Chicago’s number three destination–as synonymous with Chicago at its very best.
In 2006, Macy’s took away our beloved Marshall Field’s and made it one of over 800 Macy’s. Macy’s is no Marshall Field’s! Our group is working hard to restore this icon’s distinctively Chicago quality, service and culture, as well as the name “Marshall Field’s.” Simply putting a “Marshall Field’s” sign on a “Macy’s quality” store won’t do.

Marshall Field’s Can Be Brought Back!

While Macy’s has disregarded tens of thousands of petition signatures and letters in support of Field’s, it is starting to listen to a sustained reduction in sales at former Field’s stores. We urge you to send a message to Macy’s that Marshall Field’s must be brought back. The best way to do this is not to shop at Macy’s until Field’s is revived. Macy’s must come to understand that former Field’s stores are only of maximum value when they are operated as Marshall Field’s in quality, service & name. Every dollar you spend at Macy’s—and Bloomingdale’s—is a vote against bringing back Marshall Field’s. Every dollar you spend at Carson’s, Crate & Barrel, Garrett Popcorn, Nordstom’s, Von Maur, Sears, Fannie May or any other store sends a mes- sage to Macy’s that it must bring back Marshall Field’s. We want Field’s! Please urge your family and friends to help bring Back Field’s—Boycott Macy's.

To the hundreds and hundreds of former Marshall Field's employees in Minneapolis who have lost their jobs [ in early February ]…

Thanks for all the great memories. For years you helped to bring us a wonderful shopping experience at Marshall Field's. We will never forget the great store that you helped build. Please leave your memories on on our blog. We'd love to hear from you.
— Gail, Feb. 7, 2008



ONWARD!
THE BOYCOTT IS WORKING

FieldsFansChicago.org organizers steadfastly maintain, "As we continue our grassroots efforts to bring back Marshall Field's in all its glory, it is good to keep in mind that in corporate America, anything can happen. After seven years as part of Daimler, Chrysler is again an independent American auto company. 'AT&T Wireless' became 'Cingular' only to reverse course back to 'AT&T'. Great brands, like the Ford Taurus, can be resurrected after much consumer demand. And CEOs can admit they've lost touch with giving their customers what they really want, as the CEO of Starbuck's recently did. With the widespread perception that the conversion from Marshall Field's to Macy's is a huge corporate blunder, we look unflinchingly to the future and keep emphasizing that although Field's is gone for now, it can indeed come back--just as Coke did when consumers rejected New Coke. It is only a matter of time until those visionary business and civic leaders with the needed clout come forward to do what needs to be done.

This Holiday Season,
Help bring Back Field's
by distributing leaflets and buttons!

You can help bring back Field's during the holiday season by being a part of our leaflet and button distribution campaign. Out on State Street for our third holiday season, we continue to remind everyone that we are still here, we still care and that Chicago—indeed the world—still wants the return of Marshall Field's!

There's Two Ways to Help—More Info at the Top of our Blog


2nd Anniversary Rally Re-enactment &
Evening Book Signing, Talk & Reception:
Field's Fans Rally on State to
Remind the World Chicago Wants Its Marshall Field's in Service, Quality & Name

(CHICAGO, September 9, 2008) Roughly 50 Field's Fans took time from their busy work schedule, taking turns during lunch hour to rally in support of the return of Chicago's internationally renowned icon, Marshall Field's.

Later in the evening, more Field's supporters came to hear forward-looking historian Joan Greene, author of Marshall Field's Food and Fashion: A Chicago Tradition. Ms. Greene gave a captivating and inspiring account of Marshall Field's local, national and international significance from the 1800s all the way through today.

Please review details of our events for 9.9.2008.


Annual Macy's, Inc. Shareholder Meeting:
Marshall Field's Supporters
Confront Macy's CEO Terry Lundgren

(CINCINNATI, May 16, 2008) Chicago-based shareholders and representatives from FieldsFansChicago.org and Macy's CEO, Chairman and President Terry Lundgren engaged in a sometimes-heated Q & A about returning Marshall Field's to Chicago. The ten-minute long Q & A was at the end of Macy's 2008 Annual Shareholders Meeting in Cincinnati which was attended by hundreds. READ MORE



The Second Annual Looptopia 2008 on State Street:
Those Wearing "Forever Marshall Field's"
Pin-on Buttons Outnumber
Those Carrying Macy's Bags 7 to 1

(CHICAGO, May 3, 2008) Despite Macy's claims that their store is more appealing to young customers than Field's, the response to FieldsFansChicago.org during Looptopia demonstrated quite the ooposite. READ MORE


120,000+

Marking Special Milestones in
The Movement to Bring Back
Chicago's Marshall Field's

(UPDATE, November 25, 2008)
Over 120,000 Leaflets &
Over 120,00 Buttons & Lapel Stickers
Distributed on State Street & World-wide.

READ MORE


THREE WAYS TO GET STARTED

Spread the word
Download, print and distribute leaflets.

Show your loyalty to Marshall Field's
Wear one of our pin-on Buttons.

Stay in touch about upcoming activities and rallies where you can help bring back Field's
Sign up for our email newsletter.


Revision of 12.17.2008
Email the webmaster at webmaster@fieldsfanschicago.org
This site is NOT affiliated in any way with Marshall Field's, Macy's,
Macy's, Inc., its subsidiaries, or keepitfields.org.
Clock image ©2006 D. Staub via CreativeCommons.org
Some photos ©2008 G. Evenson or ©2007 Timothy State
©2006, 2007, 2008 All Rights Reserved.